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	<title>Westchester Career Guide &#187; Small Business</title>
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	<link>http://westchestercareerguide.com</link>
	<description>Tips for Your Career, Education, Business &#38; Future</description>
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		<title>Branding Tips For Small Businesses</title>
		<link>http://westchestercareerguide.com/small-business/2011/11/branding-tips-for-small-businesses.html</link>
		<comments>http://westchestercareerguide.com/small-business/2011/11/branding-tips-for-small-businesses.html#comments</comments>
		<pubDate>Tue, 15 Nov 2011 02:51:31 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[business promotion]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[small business owner]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=784</guid>
		<description><![CDATA[If you're a small-business owner, creating a distinct brand image for your product or service is essential - and can be accomplished through some very simple methods.]]></description>
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		<title>How to Avoid the Pitfalls of Starting Your Own Business</title>
		<link>http://westchestercareerguide.com/franchises/2011/11/how-to-avoid-the-pitfalls-of-starting-your-own-business.html</link>
		<comments>http://westchestercareerguide.com/franchises/2011/11/how-to-avoid-the-pitfalls-of-starting-your-own-business.html#comments</comments>
		<pubDate>Tue, 15 Nov 2011 02:05:54 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Franchises]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Self Employment]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Work at Home]]></category>
		<category><![CDATA[new job]]></category>
		<category><![CDATA[start ups]]></category>
		<category><![CDATA[starting your own business]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=781</guid>
		<description><![CDATA[Maybe it's something you've been dying to do for years. Or maybe the idea of starting your own business became attractive after you'd lost your job or felt about as secure as a politician caught sexting in the one you now have.]]></description>
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		<title>Branding Mistakes That Can Cost You Business</title>
		<link>http://westchestercareerguide.com/small-business/2011/10/branding-mistakes-that-can-cost-you-business.html</link>
		<comments>http://westchestercareerguide.com/small-business/2011/10/branding-mistakes-that-can-cost-you-business.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 01:51:12 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand guidelines]]></category>
		<category><![CDATA[brand identity development]]></category>
		<category><![CDATA[brand identity guidelines]]></category>
		<category><![CDATA[brand logos]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand positioning statement]]></category>
		<category><![CDATA[brand yourself]]></category>
		<category><![CDATA[branding definition]]></category>
		<category><![CDATA[branding guidelines]]></category>
		<category><![CDATA[branding solutions]]></category>
		<category><![CDATA[branding you]]></category>
		<category><![CDATA[brandings]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[corporate identity guidelines]]></category>
		<category><![CDATA[corporate image]]></category>
		<category><![CDATA[establishing a brand]]></category>
		<category><![CDATA[examples of branding]]></category>
		<category><![CDATA[global branding]]></category>
		<category><![CDATA[good logos]]></category>
		<category><![CDATA[how to build a brand]]></category>
		<category><![CDATA[image branding]]></category>
		<category><![CDATA[logotype]]></category>
		<category><![CDATA[market branding]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[place branding]]></category>
		<category><![CDATA[plan your website]]></category>
		<category><![CDATA[positioning strategies]]></category>
		<category><![CDATA[positioning strategy]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=777</guid>
		<description><![CDATA[While there are plenty of ways to build your brand, there are also a few common mistakes you can make that can hamper your branding efforts. Here are a few examples of things you should avoid when branding your business.]]></description>
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		<title>10 Key Steps for Starting a Business</title>
		<link>http://westchestercareerguide.com/work-at-home/2011/10/10-key-steps-for-starting-a-business.html</link>
		<comments>http://westchestercareerguide.com/work-at-home/2011/10/10-key-steps-for-starting-a-business.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 01:10:11 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Self Employment]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Work at Home]]></category>
		<category><![CDATA[business license]]></category>
		<category><![CDATA[guide to starting a business]]></category>
		<category><![CDATA[how 2 start a business]]></category>
		<category><![CDATA[how much does it cost to start a business]]></category>
		<category><![CDATA[how much to start a business]]></category>
		<category><![CDATA[how to open a business]]></category>
		<category><![CDATA[lack of knowledge]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[running a business]]></category>
		<category><![CDATA[small business administration]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[small business owners]]></category>
		<category><![CDATA[starting a business]]></category>
		<category><![CDATA[starting your own business]]></category>
		<category><![CDATA[what you need to start a business]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=765</guid>
		<description><![CDATA[There are many stories of business owners learning by experience and some of those lessons were hard and sometimes finished a business off before it became established. Don’t underestimate what you need to know! So here is a brief guide to some key steps to consider when starting your own business.]]></description>
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		<item>
		<title>Five Tips For Growing A Small Business</title>
		<link>http://westchestercareerguide.com/small-business/2011/10/five-tips-for-growing-a-small-business.html</link>
		<comments>http://westchestercareerguide.com/small-business/2011/10/five-tips-for-growing-a-small-business.html#comments</comments>
		<pubDate>Tue, 11 Oct 2011 01:30:59 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[small business owner]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=769</guid>
		<description><![CDATA[Michael Alter, SurePayroll president and CEO, discovered during his 10 years leading the company. He’s put together five tips for growing a small business because what you learned in business school doesn’t cover everything you need to know as a business leader.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small-Business Owners See Silver Lining In The Recession</title>
		<link>http://westchestercareerguide.com/small-business/2009/12/small-business-owners-see-silver-lining-in-the-recession.html</link>
		<comments>http://westchestercareerguide.com/small-business/2009/12/small-business-owners-see-silver-lining-in-the-recession.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 20:51:31 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[citibank]]></category>
		<category><![CDATA[compensation]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[economic conditions]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[employee recognition]]></category>
		<category><![CDATA[employee retention]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[retention rates]]></category>
		<category><![CDATA[skilled employees]]></category>
		<category><![CDATA[small business opportunities]]></category>
		<category><![CDATA[small business owners]]></category>
		<category><![CDATA[staff turnover]]></category>
		<category><![CDATA[talent pool]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=174</guid>
		<description><![CDATA[Some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share.]]></description>
		<wfw:commentRss>http://westchestercareerguide.com/small-business/2009/12/small-business-owners-see-silver-lining-in-the-recession.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Do Entrepreneurs Buy a Small Business?</title>
		<link>http://westchestercareerguide.com/small-business/2009/08/when-do-entrepreneurs-buy-a-small-business.html</link>
		<comments>http://westchestercareerguide.com/small-business/2009/08/when-do-entrepreneurs-buy-a-small-business.html#comments</comments>
		<pubDate>Tue, 04 Aug 2009 02:08:14 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Self Employment]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[ace hardware corporation]]></category>
		<category><![CDATA[baby boomers]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[MetLife]]></category>
		<category><![CDATA[small business owners]]></category>
		<category><![CDATA[student loans]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=144</guid>
		<description><![CDATA[Some individuals don't discover their entrepreneurial ambitions until after retirement age -- a situation that's becoming more and more common as baby boomers decide they want to remain in the workforce, although not necessarily in the same job or industry.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Year-Round Tax Tips for Small Business Owners</title>
		<link>http://westchestercareerguide.com/general/2009/07/year-round-tax-tips-for-small-business-owners.html</link>
		<comments>http://westchestercareerguide.com/general/2009/07/year-round-tax-tips-for-small-business-owners.html#comments</comments>
		<pubDate>Mon, 27 Jul 2009 19:47:50 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[bad debts]]></category>
		<category><![CDATA[mileage logs]]></category>
		<category><![CDATA[odometer readings]]></category>
		<category><![CDATA[roth iras]]></category>
		<category><![CDATA[small business owners]]></category>
		<category><![CDATA[state unemployment]]></category>
		<category><![CDATA[successful small business]]></category>
		<category><![CDATA[tax liabilities]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=142</guid>
		<description><![CDATA[Successful small business owners must master operations, sales, customer service, marketing, human resources and accounting. They must also maintain accurate accounting books in order to maximize tax liabilities.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Out of Work? Tips for &#8216;Chance Entrepreneurs&#8217; Starting their own Business</title>
		<link>http://westchestercareerguide.com/small-business/2009/06/out-of-work-tips-for-chance-entrepreneurs-starting-their-own-business.html</link>
		<comments>http://westchestercareerguide.com/small-business/2009/06/out-of-work-tips-for-chance-entrepreneurs-starting-their-own-business.html#comments</comments>
		<pubDate>Mon, 29 Jun 2009 16:40:28 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[Self Employment]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Accidental Startup]]></category>
		<category><![CDATA[additional income]]></category>
		<category><![CDATA[american economy]]></category>
		<category><![CDATA[being your own boss]]></category>
		<category><![CDATA[business basics]]></category>
		<category><![CDATA[Dani Babb]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[labor department]]></category>
		<category><![CDATA[Résumés]]></category>
		<category><![CDATA[startup business]]></category>
		<category><![CDATA[unemployment figures]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=114</guid>
		<description><![CDATA[Is it any wonder that many unemployed, underemployed and workers fearing the loss of their jobs are now considering going into business for themselves.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Easy Ways for Small Business Owners to Save Money</title>
		<link>http://westchestercareerguide.com/general/2009/05/smart-small-business-owners-save.html</link>
		<comments>http://westchestercareerguide.com/general/2009/05/smart-small-business-owners-save.html#comments</comments>
		<pubDate>Mon, 25 May 2009 14:55:50 +0000</pubDate>
		<dc:creator>Westchester Career Guide</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Self Employment]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[bank of america]]></category>
		<category><![CDATA[barter]]></category>
		<category><![CDATA[costco]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[small business owners]]></category>
		<category><![CDATA[staples]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://westchestercareerguide.com/?p=90</guid>
		<description><![CDATA[In this economic environment, everyone is looking for resourceful ways to decrease spending and save money.

Here are sev­er­al re­source­ful and cre­ative ways that small busi­ness own­ers can save mon­ey as they nav­i­gate to­day’s econ­o­my.]]></description>
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