Westchester Career Guide

If you’re a small-business owner, creating a distinct brand image for your product or service is essential – and can be accomplished through some very simple methods.

Maybe it’s something you’ve been dying to do for years. Or maybe the idea of starting your own business became attractive after you’d lost your job or felt about as secure as a politician caught sexting in the one you now have.

While there are plenty of ways to build your brand, there are also a few common mistakes you can make that can hamper your branding efforts. Here are a few examples of things you should avoid when branding your business.

There are many stories of business owners learning by experience and some of those lessons were hard and sometimes finished a business off before it became established. Don’t underestimate what you need to know! So here is a brief guide to some key steps to consider when starting your own business.

Michael Alter, SurePayroll president and CEO, discovered during his 10 years leading the company. He’s put together five tips for growing a small business because what you learned in business school doesn’t cover everything you need to know as a business leader.

Some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share.