Westchester Career Guide

If you’re a small-business owner, creating a distinct brand image for your product or service is essential – and can be accomplished through some very simple methods.

Maybe it’s something you’ve been dying to do for years. Or maybe the idea of starting your own business became attractive after you’d lost your job or felt about as secure as a politician caught sexting in the one you now have.

According to a recent study conducted by The Conference Board, job satisfaction is at an all-time low. Only 45% of Americans are satisfied with their current job.

While there are plenty of ways to build your brand, there are also a few common mistakes you can make that can hamper your branding efforts. Here are a few examples of things you should avoid when branding your business.

There are many stories of business owners learning by experience and some of those lessons were hard and sometimes finished a business off before it became established. Don’t underestimate what you need to know! So here is a brief guide to some key steps to consider when starting your own business.

If you’re facing a tough job market in your chosen field, it might be time to consider looking elsewhere for better prospects. But even for those who are in high demand, like physicians and other medical professionals, a change of location can offer new opportunities to grow their career – and have a bit of adventure at the same time

Michael Alter, SurePayroll president and CEO, discovered during his 10 years leading the company. He’s put together five tips for growing a small business because what you learned in business school doesn’t cover everything you need to know as a business leader.

Although starting up a junk removal company is not the easiest task in the world, once you have everything in place and a strong and loyal customer base, the potential profits are surprisingly high.

Here are some tips from FindLaw.com on what college students should do now to prepare to land the job of their dreams right out of school.

To make the most of valuable time, here are some recommendations on expediting the job hunting process so job seekers can stop searching and start working.